Starting with the shape of the Telecaster (1950), followed by the Stratocaster (which debuted in 1954), the Acoustasonic guitars splice a beautifully crafted hollow wooden body with clever electronics, developed by the American music tech specialists Fishman. The Fender American Acoustasonic Jazzmaster is available in a natural finishĢ019 saw another tech and design debut, the first American Acoustasonic models. Since 2018, the company has been delving into its rich archive of designs to create the Parallel Universe Collection, quirky hybrids that mix and match signature elements from their various iconic product lines. There’s also Fender Play, a subscription-only educational app that is doing remarkable business. Before 2020, the image of the guitar was in the doldrums, considered musically passé with its unfashionable and unwelcome links to the old guard.įender is still an industry behemoth, selling hundreds of thousands of guitars a year, from high-end custom models to entry-level packages built by their Squier sub-division (sales of which rose by 92 per cent from mid-March to mid-October last year). But the recent uptake in demand for musical instruments – spurred on by idle thumbs and fingers twiddling during lockdown – has seen record sales across the industry, with Fender reportedly having its best ever year since its inception in 1946. Innovation doesn’t come very often to the world of guitars.
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